dy/dx labs
Understanding change,
shaping response.
Technology is reshaping how people work, stay healthy, and earn from the land. dy/dx builds tools for navigating those changes, starting from the field.
Why dy/dx?
In calculus, dy/dx describes the rate of change — how one thing shifts in response to another. We borrowed the idea because it captures what we care about.
Y is the macro shift: AI reshaping work, climate rewriting agriculture, urbanisation changing how communities access health. X is everyday life — the people, routines, and systems that have to absorb those shifts.
dy/dx sits at that boundary. We study how large-scale change reaches daily life, and we build tools that help people navigate it — not with hype, but with grounded, practical design.
What we're building
Each product begins with a real worker — an accountant, a counsellor, a farmer — and the decisions they make in a given day.
How we think
We say what we mean. No jargon, no filler.
We start from real problems, not trends.
If it doesn't work in the field, it doesn't count.
We design for real behaviour, not ideal users.
Good tools get used. We optimise for adoption, not features.
We share what we know and what we don't.
Resources
We are dy/dx.
We're a small product studio based in India, working across finance, health, agriculture, and education. Our team has backgrounds in design, engineering, and fieldwork. We share a belief that good technology should feel obvious, not clever.
We work closely with the people who'll use what we build. That means spending time in the field, watching how things actually work, and designing for context, not just screens.
If you're working on a hard problem in one of the areas we care about, we'd love to hear from you.
The people behind it
Customer Lead
Atul Sarma
An entrepreneur in financial planning and technology with over 23 years across business development, marketing, and strategy. A Certified Financial Planner and adjunct faculty at several management schools.
Believes the best businesses are built when customer understanding meets commercial discipline, and every effort is connected to measurable value.
Innovation Lead
Gopakumar Viswanathan
Nearly a decade teaching at a business school, spent living at the intersection of education, entrepreneurship, innovation, and business — engaging thousands of students, founders, and institutions across the startup ecosystem.
Believes entrepreneurship is not primarily an idea problem — it's a practice problem. The best entrepreneurs emerge when curiosity meets action.
Technology Lead
Guruprasad Balasubramaniam
28+ years in large-scale enterprise software and global project delivery, working at the intersection of technology, agriculture, entrepreneurship, and digital transformation as a technology advisor to businesses and startups.
Believes the best technology emerges when deep technical capability meets a genuine understanding of the business and the people it serves.
Strategy Lead
Harikrishna Sarma
Assistant Teaching Professor of Practice at Iowa State University, COO of Big Data in a Box, and founder of MRINConnect. 35 years at General Motors across engineering, supply chain, and IT.
Believes technology adoption is not primarily a technical problem — it's a human problem. The best innovations emerge when technical excellence meets human-centered design.